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Zoetis, a multinational animal health company, has a well-established brand that needed to extend to its ID accessories… and do so across the globe.
With facilities and employees across the globe, Zoetis needed to get custom-printed lanyards to employees at manufacturing and packaging units in 33 locations worldwide. They needed a partner with global distribution experience: someone who could not only provide a quality custom product but could also navigate a logistical maze of shipping and customs barriers. They had been working with K&A since the mid-2000s, so they knew they could rely on K&A’s expert distribution know-how to get the job done.
Managing the ins and outs of global supply chain delays, holidays, variable shipping costs, and the pitfalls of international distribution, K&A ensured that Zoetis’ custom lanyards were done right and delivered on schedule.
Zoetis needed custom-printed lanyards delivered to its manufacturing locations in 33 locations. 13 were in North America, but 20 were across national borders. Zoetis needed a quality product done right and distributed globally while navigating distribution pitfalls through nations with notoriously difficult customs like Argentina, Brazil, India, Russia, and China. They needed a partner to: produce on-brand custom lanyards, expertly distribute lanyards across the globe, find the best courier prices, and understand the ins and outs of customs clearance.
K&A thrives on these kinds of challenges. Provide us with a list of addresses and product requirements, and we will deliver across your enterprise in record time — global or domestic. We eliminate all the hurdles and speed bumps.
Zoetis and K&A have been working together for two decades. They had come to depend on K&A for all their ID Badge Printers, printer supplies, access cards, custom lanyards, and badge reels. They also knew that K&A had been handling expert global distribution efforts for a solid 20 YEARS.
That trusted business relationship made K&A the easy go-to choice for this global distribution initiative. When you need quality and dependability for both production and distribution, K&A’s record speaks for itself. Zoetis knew they were in good hands.
K&A’s solution for Zoetis needed production and distribution expertise to make this international initiative a success.
STEP 1 — Produce the custom lanyards. The product itself was straightforward. Zoetis wanted custom lanyards with their Pantone-matched orange text silkscreened on a ⅝” gray MicroWeave material. Despite the tricky timing amidst global supply chain interruptions, K&A anticipated difficulties and ensured the product was ready to go.
STEP 2 — Manage a global distribution effort. Working from Zoetis’ distribution list, K&A organized shipments of custom lanyards by country, worked with courier services, and filed customs clearance paperwork. After a maze work of freight forwarding & customs brokerage, the products were packaged, labeled, and shipped to one of 33 locations worldwide.
STEP 3 — A perfect product delivered without a hitch. K&A provided Zoetis with tracking information and ongoing communication to ensure all the shipments reached their destinations as planned.
When global distribution isn’t done right, it can be seized by customs, turning into a mess of confiscated products, extraneous fees, mountains of additional paperwork, and foreign currency. These pitfalls are what make global distribution an absolute nightmare.
For Zoetis, K&A Industries made it easy.
K&A consolidated all distribution fees into a single, easy-to-track bill, covering the costs and ensuring proper handling of the product. Zoetis then received proof of billing and paid only the necessary expenses to transport their custom lanyards from point A to point B.
The Zoetis logo and lanyard artwork is the property of Zoetis. It is used here solely for illustrative purposes and to showcase our past work.
Our White Glove Services can make the most challenging issue feel easy.
With K&A’s personalized white glove services, you can relax while we provide secure, future-proofed identity management solutions — fit just for you.
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